"A new company, Turf Terminators, will replace high water usage yards with low water, drought tolerant yards at no cost to homeowners, " according to the LA Daily News.
The plan is to use rebates from the water company to fund the conversion. OK so far, and a reasonable way forward for many homeowners. However, looking through the photos the design and plant selection don't seem that inspired. Plant materials seem to be exotics (I noted oleander, kangaroo paw, a flax and perhaps one California native, Giant Wild Rye) all crowded too close together in a field of decomposed granite in this photo. A Facebook photo shows shrubs with ground cover mulch around their bases. Since their web site doesn't give me an easy way to see the details of their process without "getting started", I don't know if their landscapes always look like that. They do say, "Turf Terminators' landscapers will replace your lawn with California
Friendly plants and ground cover over the course of 1-2 days" which begs the question of exactly how well the lawn is removed.
Given the attention that many homeowners give to their gardens, this company might have a success on their hands.
Turf Terminators has a Facebook page at https://www.facebook.com/turfterminators and a web site at http://www.turfterminators.com/.